About

Julianna Heale is the founder of ‘Julianna Heale’ the on-line dress agency that sells immaculate pre-worn designer clothing and accessories to a faithful following. Julianna has a Studio at home in West Sussex which is open to appointments.

Julianna has access to some of the most coveted wardrobes in London and the South of England, aspiring to provide an enviable reputation for sourcing the best and most desirable pieces available, with exceptional service to both buyers and sellers.

Julianna has always been obsessed with fashion and a magpie for all things beautiful. Her professional background includes working in luxury retail management for fourteen years, predominantly for Gharani Strok and Matches. Julianna is also a freelance personal stylist and shopper. Whether it’s a red carpet gown or something to wear for the school run, Julianna has styled high profile celebrities to normal everyday people!

Due to many years working in retail and Julianna’s infatuation with clothes (friends and family will agree), she has always had an extensive wardrobe. About 10 years ago, Julianna started having small clothes parties at home for friends and family and over the years these parties have gradually increased and are now quite large events. Through word of mouth her mailing list has grown. She still sells her own clothes but now also sells clothes for other people too and in effect acts as a pop up designer new and nearly new dress agency.

If you are a bit like Julianna and share a passion for luxury fashion, then you will love indulging in her online buying and selling service. Some of the designer names that will be on sale include Chanel, Diane Von Furstenberg, YSL, Max Mara, Marni, Alice Temperley to name a few!

Unlike many online buying and selling sites and designer dress agencies, Julianna handpicks the crème de la crème designer pieces so that you don’t have to trawl through rails or web sites to find a gem. Selling your unwanted designer items is the ideal way to recycle but also provides the perfect excuse to treat yourself to a new designer item, as if we ever needed one! All purchases arrive beautifully gift wrapped in tissue paper and ribbon.

This web site will showcase some of the beautiful clothes and accessories available to purchase at a fraction of what they would have cost originally. It also includes a style and inspirational blog and also photos from fashion shoots Julianna has styled. You can also view her tailor-made styling services available. She hopes you will be in her area soon to experience one of her fabulous pop up events first hand.